Vertical Distribution: Where one individual company completes all the distribution for a film.
Horizontal Distrinbuting: Where mulitple companies do the distributing for a film. A local company will often share profits equally with a distributor.
Release Dates: Often come out on Friday, mostly because often people don't work on the following Saturday.
Marketing Campaign: This is the most expensive part, strategies include posters, adverts in newspapers, magazines, bus stops, buses.
Prints: Transportation: 35mm print costs £1000, exhibited, easily damaged.
Digital Distribution: Cheaper, send films as computer files.
The Exhibitors: Odeon, Cine Uk, Vue, Showcase are the biggest exhibitors in the UK, although there are many others.
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