Wednesday, 6 April 2011

The King's Speech, poster analysis?


The King's Speech, a British that came out on the 7th January 2011, starring Colin Firth the film gained critical in both Britain and America, the film has become the second most successful British Independent after film release, at the rear of Slumdog Millionnaire, although once the film is released there is a high expectant that the film will overtake Slumdog Millionnaire and become the hightest grossing British independent film of all time.

The above image is a promotional poster banner, this was made to advertise the film and has many features that have been purposely done to further advertise the film and also use devices which fit in with the genre of the film.

First of all, the poster bold punchy lines that are in a large font, and also in quote, this is because they are quotes by people that have been made by people who've reviewed the film such as "Majestic", the makers of the poster will be more than willing to express the positve views of people, this is because they hope that these views will influence other people to go and watch the film, because they will have reassurance that the film will hopefully be enjoyable because of trhe postive reviews.

The backing of this image inparticular has Geoffrey Rush in the backdrop, many others have Colin Firth, both of these are award winning actors, who have positive reputations, so fans of these two actors may also be interested in watching films, simply because Rush and Firth are involved.

Also these two actors are both relatively upper class actors, this would make the film appeal to upper class people of Britain. In fact the whole poster has an upper class feeling to it, words such as "Marvellous and Enthralling" this makes the poster feel very  Britsih, and the film is, very British. So the directors of The King's Speech hope the Britishness of the film, will persuade the people to go and watch the film. Also the Britishness of the poster and film is what would appeal to Americans, this is because Americans have a very stereotypical idea of British people, they expect British people to have a upper class, 'posh' manner, and for the country to me more heavily involved with The Royal Family, so The King's Speech would be a typical film that would catch their attention, and a film you'd expect them to watch.

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