The King's Speech, poster analysis?

The King's Speech, a British that came out on the 7th January 2011, starring Colin Firth the film gained critical in both Britain and America, the film has become the second most successful British Independent after film release, at the rear of Slumdog Millionnaire, although once the film is released there is a high expectant that the film will overtake Slumdog Millionnaire and become the hightest grossing British independent film of all time.

The above image is a promotional poster banner, this was made to advertise the film and has many features that have been purposely done to further advertise the film and also use devices which fit in with the genre of the film.

First of all, the poster bold punchy lines that are in a large font, and also in quote, this is because they are quotes by people that have been made by people who've reviewed the film such as "Majestic", the makers of the poster will be more than willing to express the positve views of people, this is because they hope that these views will influence other people to go and watch the film, because they will have reassurance that the film will hopefully be enjoyable because of trhe postive reviews.

The backing of this image inparticular has Geoffrey Rush in the backdrop, many others have Colin Firth, both of these are award winning actors, who have positive reputations, so fans of these two actors may also be interested in watching films, simply because Rush and Firth are involved.

Also these two actors are both relatively upper class actors, this would make the film appeal to upper class people of Britain. In fact the whole poster has an upper class feeling to it, words such as "Marvellous and Enthralling" this makes the poster feel very  Britsih, and the film is, very British. So the directors of The King's Speech hope the Britishness of the film, will persuade the people to go and watch the film. Also the Britishness of the poster and film is what would appeal to Americans, this is because Americans have a very stereotypical idea of British people, they expect British people to have a upper class, 'posh' manner, and for the country to me more heavily involved with The Royal Family, so The King's Speech would be a typical film that would catch their attention, and a film you'd expect them to watch.

Media-What is Distribution

Vertical Distribution: Where one individual company completes all the distribution for a film.

Horizontal Distrinbuting: Where mulitple companies do the distributing for a film. A local company will often share profits equally with a distributor.

Release Dates: Often come out on Friday, mostly because often people don't work on the following Saturday.

Marketing Campaign: This is the most expensive part, strategies include posters, adverts in newspapers, magazines, bus stops, buses.

Prints: Transportation: 35mm print costs £1000, exhibited, easily damaged.

Digital Distribution: Cheaper, send films as computer files.

The Exhibitors: Odeon, Cine Uk, Vue, Showcase are the biggest exhibitors in the UK, although there are many others.

Tron: Legacy How have national and local audiences have been targeted by Disney in their promotion of TRON.

When Disney invested £170m in Tron: Legacy, it was a very move, since the film does not suit the usual repertoire of a Disney film, therefore some believed the film would not increase viewing figures and make a huge profit. The original Tron was seen as some what of a disappointment, because it only made a £16m profit, though it still made an impact by getting a ride at Disney Land, and also computer games were realised, this showed that Disney wanted to create as much money as possible through marketing Tron, they did by target difference audiences, such as avid video gamers, and people who take their children to Disney Land, which quite often families.

Although Disney realised that since the original, there has been a lot of advancement in Technology and video gaming, so Disney took advantage of this and capitalised by showing some of the advanced that will be used during the film, intriguing potential viewers. Disney released many advertising posters which is still the main source of advertsing a film, and disney made their posters specific to their audience and different countries, such as the UK and Japan. This shows Disney's intent to market he film to all different countries and traget audience.

Another method Disney used to promote Tron: Legacy was targetting the computer crowd and users of 'Facebook' as Disney created a Tron: Leagacy page on the site, this was then advertised on Facebook, making all users of the website aware that Tron: Leagacy was hitting the cinemas soon.

Also during the pre-film adverts for other anticipated and hyped Disney films such as 'Alice in Wonderland' the advert for Tron: Legacy was played, so Disney had now targeted people who were intererested in films such as 'Alice in Wonderland' and by making them aware of Tron: Legacy Disney now hoped these people would also go the cinema and watch Tron: Legacy, and Disney would also show the trailer before a film of a different genre, because of the stereotypical idea that they would not know about a thriller such as Tron: Legacy.

Also Disney created some toy's of the characters from Tron: Legacy, this helped Disney's marketing because it made the film a Four-Quadrant picture, since children wanted to invest in the toy's, and when they saw their toy's on the televison, they wanted to go and watch the film , making it a Four-Quadrant picture, because quite often the childrens parents would take their kids to watch the film.

What it Film4's remit? (it's reason and purpose for being)

Film4 is a British film-making company, in association with channel 4 who license the films made by Film4, one main purpose of Film4 is to create British films that the British people can actually relate, such as how the public could relate to the racial discrimination during the 1980's portrayed by 'This is England'. Unlike some overexaggerated US produced comedy film such as Stepbrothers. Also Film4 give opportunities to young and upcoming actors who're struggling to find work, which would be good because some of these can go on to reach new heights, which was the case for somebody such as Stephen Graham, who played Combo in This is England, and is now in America playing the lead role of Al Capone in drama Boardwalk Empire. Another exanple of this would be Robert Carlyle who starred in Trainspotting and has also appeared in other 'Cult' British and has now become a household name in Britain.