Avatar

The story of success wih Avatar

The 2010 blockbuster film Avatar turned out to be a phenominal success. Although it used some different methods to some other typical blockbusters, such as it wasn't full of massive 'A-List' stars so it didn't have the masive effect where the film people wanted to watch the film just because of the actors and actresses that are involved and starring in the films.

First off the film is based around the planet that is called ‘Pandora’ and the main plot of this that the marine Jake Sully (played by Sam Worthington who isn’t actually a massive star himself) and the story is that he must decide whether he part of mankind and the human race or whether he is to stick to his roots and stay and stay on the moon planet Pandora, which he still has strong ties with. Whilst on the subject of actors, virtually the whole cast of the film was unknown was when the film was made, but quite obviously many of them became well known due to the success of the film. This proves why the film used ‘untraditional’ methods to become a success.

It has to be said that one of the major reasons why Avatar had was a great success because of the size of the budget that director James Cameron had been given, which was an estimated $310 million, therefore this gave Cameron the opportunity to use many high quality special effects throughout the duration of the film. Maybe a reason why Cameron was given a enormous budget was because he was the director of the ‘Titanic’ which was a blockbuster film. So Cameron would have been trusted to create a spectacular film. Plus he made the film a four quadrant picture so I could stereotypically appeal to male and female genders who are both young and old, it also had 12A rating and plain 12, this attracted more viewers as now parents would be able to legally take their children to watch the film.

One other gigantic reason why Avatar was a massive economic success was because it was the first major blockbuster film that was available to watch in 3D, this attracted and many intrigued many viewers who wouldn’t use usually watch film like Avatar just so they can experience a film in 3D.

The distributors also managed to give the film a high amount of advertising, using both above and below the line techniques, below the line when they would advertise the film on the side of social network websites such as Facebook, they had been working with google and knew if people had been researching the film, so now they could give the film further advertisement. Above the line advertisement was used in scenarios such as in some specialised cinemas 15 minute previews of  the film were being shown, this worked because it tempted viewers to watch the film as the preview had made readers interested in what would in the whole of the film.

Altogether Avatar was a monstrous success, as it’s expenditure was $310 million, the overall profit that the film made was an astounding $760,505,847, so it’s proven that the film was a massive success and talks of a sequel are in order, so just to repeat one more time, the film was a huge success.